Objective - The aim of this course is to equip students with professional qualification in Advertising. This course will also serve as a stepping-stone to other professional institutes.

Duration: One academic year divided into 2 Semesters.
Eligibility: 10 + 2 or its equivalent
Medium: English
COURSE CONTENT
Paper I - Paper II - Origin and Development of Advertising Copy writing / Preparing an Ad Campaign

	Origin of Advertising
	Copy Writing
	Modern Advertising
	Creativity
	Advertising Agencies
	Types of Copy/ Appeal
	History of Indian Advertising
	Product Advertising
	Cultural Identity / Roots of Indian People
	Service Advertising
	Diversity of Indian Culture
	Copy writing - innovative approaches
	Indian Culture post Independence
	Effective copy writing
	Media and Culture (Modern and traditional)
	How to launch an advertising campaign
	Indian cultural Heritage (Dance, Drama)
	Socio-Economic Scenario its impact on Music and Craft) advertising
	Role of creativity
	Client servicing and Relation
Paper III - Paper IV - Business Communication Women in Advertising
	What is communication?
	Sexist Depiction
	Business Communication
	Effectiveness of Communication
	Role of Women in Advertising
	Objectives / How to obtain them
	Exploitation, Motivation / Persuasion.
	Image Manipulation, Sources of information
	Reflection of Social / Cultural beliefs
	Verbal / Non- Verbal / Oral / written.
	Manipulation of Roles / Role Models
	Obstacles in communication
	Gender Bias, Language/ culture / Region
	Tools of communication, Use of Computers
	Type of information

Note
Internship in an Advertising Agency