 |
Origin of Advertising
|
|
Copy Writing |
|
Modern Advertising |
|
Creativity |
|
Advertising Agencies |
|
Types of Copy/ Appeal |
|
History of Indian Advertising |
|
Product Advertising |
|
Cultural Identity / Roots of Indian
People |
|
Service Advertising |
|
Diversity of Indian Culture |
|
Copy writing - innovative approaches
|
|
Indian Culture post Independence |
|
Effective copy writing |
|
Media and Culture (Modern and traditional)
|
|
How to launch an advertising campaign
|
|
Indian cultural Heritage (Dance, Drama) |
|
Socio-Economic Scenario its impact
on Music and Craft) advertising |
|
Role of creativity |
|
Client servicing and Relation |
| Paper III - Paper
IV - Business Communication Women in Advertising
|
|
What is communication? |
|
Sexist Depiction |
|
Business Communication |
|
Effectiveness of Communication |
|
Role of Women in Advertising |
|
Objectives / How to obtain them |
|
Exploitation, Motivation / Persuasion.
|
|
Image Manipulation, Sources of information
|
|
Reflection of Social / Cultural beliefs |
|
Verbal / Non- Verbal / Oral / written.
|
|
Manipulation of Roles / Role Models
|
|
Obstacles in communication |
|
Gender Bias, Language/ culture / Region
|
|
Tools of communication, Use of Computers |
|
Type of information |
