 |
Marketing and PR |
|
Marketing Strategies |
|
Market Survey, Market Research and
Product Launch |
|
Product Marketing & Advertising
Strategies |
|
Role of Selling |
|
Pricing Decisions |
| |
|
| Paper II
- Socio- Economic Scenario and the Economics of Industry and
Business. |
|
Social, Political & Economic Scenario
|
|
Distribution Network |
|
Promotion Strategies |
|
Advertising & Publicity Campaign
|
|
Advertising and its role in Marketing
|
|
Personal selling, Direct Selling,
Door to Door Selling |
|
Sales Promotion and Packaging |
| |
|
| Paper III-
Public Relations |
|
Public relations in practice |
|
PR and Marketing |
|
Corporate public relation |
|
PR in industrial company, in central
and Local Govt. |
|
The Law and Ethics of Public Relation.
|
|
PR and its role in Marketing |
|
The problem of PR and Marketing |
|
PR, Marketing and the Social Scenario
and Milieu |
|
Marketing and consumer rights |
| |
|
| Paper IV-
Principles and Practice of Selling |
|
Social, Economic development and
the role of Selling |
|
Sale Strategies |
|
Responsibilities and selling |
|
Business Communication |
|
Tools of Effective communication |
|
Seminars, Conferences, Memos, Agendas
minutes |
|
Drafting, Business Letters, Reports,
Speeches and Presentations |
|
Public Speaking |
|
Use of computers for effective communication
and Marketing |
|
Importance of computers as a selling
Medium |
|
How to create a website for advertising
and business purposes. |
| |
|
| Paper V
- Promotional Strategies and Publicity - Domestic / Overseas |
|
Advertising Scene |
|
Advertising and Publicity - Current
developments, Emerging International Market |
|
Advertising and Marketing Scene abroad
|
|
Event Management |
|
Designing and Production of an in
house Journal |
|
Publicity / Advertising Material
|
|
Magazine Layout |
|
Desktop Publishing |
|
Costing and Estimating |
| |
|
| Paper VI-
The Mass Media |
|
Print - Newspapers / Magazines |
|
Audio- Radio |
|
Audio- Visual - Films & T. V. |
|
|
Internship/ Practical
Training
Students will undergo internship in a PR/ Marketing / Advertising
agency to give them hands on experience and prepare them to
face the professional world outside. |
| |
|
| |
|
